The Algerian hazelnut spread, El Mordjene, has become a hot commodity despite its ban in Europe.

In Marseille, a businessman was robbed while attempting to purchase a large stock of the spread for €5,600 in cash.

The product, which is popular in the Maghreb, is prohibited in the EU due to Algeria's non-compliance with European health and safety regulations for dairy products.

This ban has sparked controversy, with some suggesting that El Mordjene poses a competitive threat to European brands like Nutella.

The French Ministry of Agriculture has launched an investigation into how the spread has been entering the market despite the ban.

Meanwhile, major retailers like Carrefour have shown interest in selling El Mordjene, although others like Auchan and Lidl have opted out.

The spread's popularity on social media continues to grow, highlighting the tension between consumer demand and regulatory restrictions.